Vox TV Campaign Raises Interest In Apprenticeships

Summer 2006: the search for apprenticeship training positions in Germany is in full swing, and Vox will present a number of jobs that require training, and will give young people tips for choosing a profession in its successful in-house production starting May 15.

Television chef Tim Mälzer, for example, will have 18 year-old Malte by his side in "Schmeckt nicht, gibt's nicht" for one week from May 15-19; Malte is currently doing his vocational baccalaureate training and wants to become a chef. In addition to lots of information and personal experiences from his time as an apprentice, Tim allows his interns to "cut along" for one week. From May 22-26, young Amrei can show what she's able to do in "Wohnen nach Wunsch:" the prospective carpenter will be part of the team of Enie van de Meiklokies and Mark Kühler for one week. 

"Hundkatzemaus" host Diana Eichhorn will look over the shoulder of prospective animal keepers at the zoo in Krefeld and the animal shelter in Cologne Dellbrück during two episodes, on May 20 and 27. Nandini Mitra is not only thrilled with fashion but she also knows how it's created: as a trained tailor, the "Fit For Fun TV" host is the right person to fascinate young people about this profession on May 28. And job starters will get a look under the hood on May 21 and 28 in "Auto Motor und Sport TV," where they will learn everything worth knowing about training as a motor service mechanic and the thus far unregulated profession of auto restorer.

Vox accompanies the formats with a big on-air trailer campaign under the motto "Mach Dein Ding!" (Do Your Thing!), which was created Sby Jutta Hertel, Vox Art Direction. Further information about the professions presented on Vox, about background information and contact partners will be available by May 8 at www.vox.de . "We want to raise the fancy of young people to intensively deal with their training and the issue of doing an apprenticeship. Our hosts including Tim Mälzer and Nandini Mitra can tell all about their own apprenticeship – including all highs and lows. That's what makes this campaign very personal and alive," said Kai Sturm, Executive Producer, Vox.