G+J Launches Parenting Portal parentsindia.com

A few days ago, Gruner + Jahr teamed up with its Indian subsidiary Maxposure to launch the local version of the online International Parenting Network in India. This Online-First project combines editorial content with interactive tools for parents and a social community. It is based on the proven white-label platform of the G+J Parenting Network, which is already being used in seven countries.

On the editorial side, the network’s Indian G+J colleagues are using the existing content of ELTERN.de, which is translated and adapted for the international markets. This content is supplemented with local subject matter, a task overseen by the local team, which also handles traffic management and ad sales.
With the addition of parentsindia.com, Gruner + Jahr’s International Parenting Network now comprises eight family websites in Germany, France, Italy, the Netherlands, Poland, Russia, Spain and now India.

“We are very happy that we were able to take another step in internationalizing the Parenting Network with our colleagues at Maxposure. The parenting segment is extremely suited to the strategy of combining global products with local content. We see great future potential for further national versions based on our centralized technology and our international adaptable content,” says Daniela Zimmer, head of G+J International Brands and Licences.

"As a father of two, I appreciate that raising children is both challenging and fun. This motivated me to launch parentsindia.com. The website is a must for all parents who want to access good information about children’s upbringing. We are thus supporting parents who play an active role in their children’s development,” says Prakash Johari, CEO and managing director of Maxposure.