Random House Group (UK) Runs Its First Digital Christmas Campaign

This Christmas, for the first time, the Random House Group (UK) is running a digital consumer campaign to share handpicked favorites for this Christmas. Its dedicated microsite at www.giftabook.co.uk enables people to browse and shop by recommendation either for a specific recipient (gifts for her, for him, for kids, for teens and stocking fillers) or by popular gift categories (books of the year, humor, cookery, autobiographies). The campaign is a group-wide project running for four weeks, and is supported by online display advertising, paid search and social media targeting.

“We know from our consumer gift research and insight that people really want recommendations when they are shopping,“ says Random House Group spokesperson Maureen Corish. “Giftabook.co.uk showcases over 100 specially selected titles, recommended by our experts and booklovers at Random House, that readers of all ages and with varied interests can enjoy.“