BMG Signs Worldwide Rights Management Deal with Leading Chinese Independent Music Company Giant Jump
International music company BMG has announced its first major deal since it launched BMG China earlier this year, forming a global rights management partnership with Giant Jump, a leading Chinese music and entertainment company.
BMG will exclusively manage all Giant Jump’s recording and music publishing rights, both domestically and internationally. BMG entered the Chinese market in early 2014 with a plan to offer its state-of-the-art music rights management platform, know-how and international reach to Chinese artists and rights owners.
The partnership coincides with the release of Nothing Gonna Stop us to Love, the 10th album by the legendary Chinese duo Yu Quan, who are signed to Giant Jump and have sold more than 7 million albums over their 15-year career. The new album was released without a physical CD but purely online, and it was promoted with and/or embedded into a series of innovative hardware and merchandise products, including Bluetooth loud speakers and headphones, cosmetics, a battery charger, branded wines and even oranges.
Giant Jump is a 360 degree creative and entertainment company, a record label that also engages in artist management and live performance activities. Its contracted artists include Yu Quan, Yun Hao, Jianxiang Huang, Xiang Li, Nic Li and many other renowned artists. Yun Hao’s latest song ‘Dali’ is the theme song to the popular Chinese romantic comedy and road film, Breakup Buddies, which has been released internationally in North America, Australia and New Zealand.
The song gained over 10 million plays within the first week of its release. Giant Jump has distinguished itself with a powerful combination of high-quality music production and creative marketing strategies, making it a very competitive player in the market.
Dora Yi, Chief Investment Officer of BMG Greater China says: “Giant Jump is a leading Chinese music company with strong entrepreneurship and clear strategic vision, making it an ideal partner for BMG. We look forward to working with them, developing new business models and delivering the value Chinese artists and rights owners deserve.”
The famous artist Haiquan Hu from Yu Quan, founder of the Giant Jump says: “It is my great honor to partner with BMG. I believe Giant Jump will definitely enter into a new chapter with BMG’s international platform, know-how in music rights management and its unique position in China.”
About BMG
BMG is an international company focused on the management of music publishing and recording rights. BMG’s services cover the entire range of rights administration, development, and exploitation, placing the needs of songwriters and artists at the heart of its business model. Since its launch in 2008, BMG has established a presence in eight core music markets and now represents the rights to around two million songs and recordings, including the catalogues of Chrysalis, Bug, Virgin, Mute, Sanctuary, Primary Wave and Talpa Music, as well as many prominent artists and songwriters attracted by its service-orientated model. BMG is a wholly-owned subsidiary of international media company Bertelsmann, whose group interests embrace broadcasting and TV production (RTL Group), books (Penguin Random House) and magazines (Gruner + Jahr), media services (Arvato) and print (BePrinters). In the United States of America, the United Kingdom and Scandinavia the company trades under the name BMG Chrysalis, in Benelux under the name BMG Talpa Music.
www.bmg.com
About Giant Jump
Giant Jump is a 360 degree creative and entertainment company offering artist services, music related business, and integrated marketing services. Giant Jump was founded by HaiquanHu,a member ofthe most popular pop duo Yu Quan, in 2010 in Beijing. The duo wasjointly founded by Yufan Chenand Haiquan Hu in June 1998. Since signed with label Rock Records in 1999, the duohas published a total of 10albums, and more than 70% songs were written by themselves. BesidesYu Quan, the new generation folk singer/songwriter Yun Haoand popular Chinese host Nic Liand Xiang Lialso signed with Giant Jump, diversifying itsbusiness lines and making it a comprehensive culture development company.As of October 2014, the songs in Giant Jump’s catalogue have gained over 200 million plays on China’s leading online music platforms.
