Bertelsmann aims to become the technologically leading media, services and education company in the fields of cloud, data and artificial intelligence. This can only be achieved if strengths, resources and expertise are pooled across the Group on one hand, and if Bertelsmann pursues a clear, coordinated technology agenda on the other. Since 2019, the Technology and Data Advisory Board has been responsible for ensuring both. With the Bertelsmann Collaboration Platform, the company is also creating the necessary basis for sharing IT applications with one another. In addition, there is Gravity, the French data and media alliance in which Groupe M6 and the G+J subsidiary Prisma Media have a stake, as well as the netID login alliance established by Mediengruppe RTL Deutschland, Gruner + Jahr, ProSiebenSat.1 and United Internet.