Corporate Center – São Paulo, Brazil

Brazil, with more than 207 million inhabitants spread over an area of 8.5 million square kilometers, is the world’s seventh-largest nation and South America’s most populous country. Bertesmann had already had a footprint in South America for quite some time prior to opening its own Corporate Center there in June of 2012.

In the same year, Bertelsmann Brazil started exploring suitable investments in the areas of digital media and education. To Marc Puškarić, Managing Director of Bertelsmann Brazil Investments and Head of the Corporate Center, the company seeks the vanguard of education and the qualification of health professionals grounding the development of a productive society. “With our investments in education, we want to enable the people in Brazil to achieve higher education and enhance their living conditions in a perceptible way”. 

Nearly all Bertelsmann divisions are active in Brazil. The RTL Group subsidiary Fremantle Media Brazil has enjoyed a growing presence in the country, where it produces the local editions of its successful TV formats, among other programs. Penguin Random House owns a stake in one of Brazil’s largest publishing groups, Companhia das Letras. Arvato offers a portfolio of supply chain management and services to a broad range of clients. Beyond this, in 2017 Arvato has expanded its Financial Services business in Brazil by acquiring majority in the financial services provider Intervalor. BMG has become active in Brazil in 2016, having acquired the renowned music publisher Basement Brazil. In the same year Udacity, part of the Bertelsmann Education Group, started its operation in the country.

"It is important to be represented with a central anchor. The new Corporate Center will help us further develop our existing activities in this region and to build up new businesses – for example in the areas of education and digital media."

Thomas Rabe at the opening of the Corporate Center in São Paulo 2012