RTL Group, Executive Vice President Corporate Communications & Marketing
Phone: +352 24 86 52 00
Fax: +352 24 86 51 39
Category: Prizes & Awards
Groupe M6 has received the “Prix Cercle Humania” for its exemplary integration of employees with disabilities. The Cercle Humania honored Groupe M6 in the “Prix de l’Innovation RSE” category for the company’s innovative way of taking on social responsibility. According to the organization, this especially applies to the way Groupe M6 sensitizes its employees to the concerns of colleagues with disabilities.
Film and television awards may almost be a normal occurrence for a TV broadcaster like M6. Therefore, the joy at the Paris headquarters of Groupe M6 about winning an entirely different award is enormous: it received the “Prix Cercle Humania” for the exemplary integration of employees with disabilities. The Cercle Humania honored Groupe M6 in the “Prix de l’Innovation RSE (Responsibilité sociale des entreprises)” category for its especially innovative way of taking on social responsibility. According to the organization, this especially applies to the way Groupe M6 sensitizes its employees to the concerns of colleagues with disabilities.
Groupe M6 announced its “Mission handicap” ten years ago to fight against the discrimination of individuals with disabilities and for their inclusion. From the beginning, the company banked on highly symbolic and unifying campaigns. At the occasion of the UEFA Euro 2016 in France, Groupe M6 launched the “Cécifoot” project enabling the blind to play football with professionals from the national team.
During Disability Employment Week, M6 repeatedly gave its employees the opportunity to simulate disabilities with sophisticated devices to personally experience the limitations of people with disabilities in everyday life for a short time. And, last but not least, M6 organized a musical jointly performed by musicians both with and without disabilities.
After this award, Groupe M6 will certainly not rest on its laurels. To the contrary: during the upcoming Disability Employment Week from 13-19 November, the French company will take care of the innovations that come along with digitalization for people with disabilities – from a 3D printer that produces prosthetic hands to the AVA app, which offers individuals with hearing disabilities and deaf people assistance by transcribing any conversation into writing, enabling them to read along via their smartphones.