Acting strategically means making deliberate, conscious decisions – consciously in favor of some things and consciously against others. We strive to act sustainably and responsibly where our value creation and our stakeholders' expectations intersect: in our business environment, our media and services, toward our employees, in society, and in dealing with the environment.
Bertelsmann and its divisions engage in a multifaceted exchange with various stakeholder groups. This dialog, along with a comprehensive issues and risk management system, as well as external ratings and rankings that rate our business activities, help us to continually gauge and review the purposefulness of our efforts.
Our Action Areas
From the beginning, motivated people who identify with the company and its core values have been the driving force behind our company’s quality, ability to innovate, and sustained growth.
Media are a cultural as well as an economic asset. We accept responsibility for the quality and sustainability of our business and journalistic conduct.
Bertelsmann sees itself as part of society. We provide help and support where we are needed – with our media, our services, and our know-how.
Bertelsmann stands for environmental protection in the production and distribution of its products and services. We strive to conserve natural resources, and develop innovative and sustainable concepts in doing so.