RTL Deutschland Launches ‘Vielfalt verbindet’ Initiative
In a “Diversity Week” from June 20-26, RTL Deutschland will highlight the LGBTIQ+ topic in its comprehensive content offers. The theme week kicks off RTL Deutschland’s new diversity initiative “Vielfalt verbindet” (Diversity Unites). It aims to draw attention to diversity topics and promote community, tolerance and equality together with partners of the Bertelsmann Content Alliance.
As part of a “Diversity Week”, RTL Deutschland will highlight the LGBTIQ+ topic in its comprehensive content offers from June 20-26. With a focus on sexual identity and orientation, the theme week simultaneously kicks off RTL Deutschland’s new diversity initiative “Vielfalt verbindet” (Diversity Unites). It aims to draw attention to diversity topics and promote community, tolerance and equality together with partners of the Bertelsmann Content Alliance. The goal of “Vielfalt verbindet” is to show that diversity – in all of its facets – is fundamental in an open society.
“Diversity unites. Giving a very big stage to this insight, which has long been reflected in our content offers, is a real project of the heart for us at RTL Deutschland,” says Mirijam Trunk, Chief Sustainability and Diversity Officer, RTL Deutschland. “We very much look forward to regularly highlighting diversity topics in the future, in our ‘Diversity Week’ and beyond, because commitment to diversity in all of its facets is part of our self-image.” Marie-Fee Taube, Director Sustainability RTL Deutschland, explains: “A famous quote says ‘Diversity is being invited to the party. Inclusion is being asked to dance’. Our program is an active invitation to dance. We want to create an attitude through entertainment and journalistic offers. Specifically, this means creating added value and opportunities for discourse. We communicate and practice storytelling with sensitivity and respect, and closely involve our Group-wide LGBTI Q+ network ‘be.queer’ for internal and external program items.”