Super RTL Expands Free-TV Offering With Nickelodeon Content
Super RTL is acquiring a rights package from Nickelodeon, the Paramount media group’s global entertainment brand, which will bring current and upcoming Nickelodeon series to Super RTL’s TV lineup. Super RTL also plans to take over Nickelodeon’s satellite frequency in order to establish a new linear children’s channel, which will show popular Nickelodeon series such as “PAW Patrol” and “Spongebob Squarepants.”
Super RTL, RTL Deutschland’s children’s entertainment provider in Germany, and Nickelodeon, the U.S. media group Paramount’s global children’s entertainment brand, have agreed the acquisition of a rights package. It will add current and upcoming Nickelodeon series to Super RTL’s TV lineup, according to a press release. Super RTL has also announced plans to take over Nickelodeon’s established satellite frequency for the development of a new linear children’s channel, which will mainly show popular Nickelodeon series, including “PAW Patrol,” “Spongebob Squarepants,” “The Loud House,” and more. The project is subject to antitrust approval by Germany’s Federal Cartel Office.
“By expanding its partnership with Nickelodeon and Paramount, Super RTL offers its young audience an even richer treasure trove of high-quality children’s programs,” says Thorsten Braun, CEO of Super RTL until the end of 2023 and now Chief Marketing, Brand & Consumer Products Officer at RTL Deutschland. “Taking over the satellite frequency creates a new valuable ‘Toggo’ touchpoint for our target demographic of 3- to 13-year-olds. This fits perfectly into the strategy of making the ‘Toggo’ brand visible and tangible for children across as many channels and platforms as possible.”
Popular characters to remain a fixture on free TV
Michael Keidel, Vice President Ad Sales, Affiliate & Streaming Partnerships in Northern, Central & Eastern Europe at Paramount, explains: “Thanks to the strategic partnership with Super RTL, Nickelodeon’s popular characters and stories for children will remain a fixture on free TV in Germany. This fits perfectly into our strategy of entertaining fans via numerous high-reach touchpoints, which include our premium streaming service Paramount+, our free ad-financed streaming service Pluto TV, and our pay-TV channels.”
Super RTL, by its own account, is the leading content provider for children’s entertainment in Germany. The Cologne-based media company distributes content via its own linear TV channels and digital platforms such as apps, websites, and subscription video-on-demand (SVOD).The umbrella brand “Toggo” bundles series, games and events for 6- to 13-year-olds, while “Toggolino” is geared towards the needs and viewing habits of preschoolers and toddlers.
With its diverse entertainment offerings, Nickelodeon is the number one choice of children worldwide. Besides its global production of TV content, Nickelodeon includes a wide range of linear and digital offerings as well as consumer products, events, and recreational offerings, publications, and movies. Nickelodeon is part of Paramount’s global brand portfolio.
