Content

In Germany alone, Bertelsmann invests about €2 billion a year in its creative content. Globally, the figure exceeds €5 billion. Whether it’s RTL Group, Penguin Random House or BMG, each of the Group’s major content divisions is a creative powerhouse in itself. Together, they are unparalleled. In Germany they pooled and coordinated their strengths in the Bertelsmann Content Alliance in 2019.

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Bertelsmann Content Alliance

Creative Content from across All Media Genres

RTL Deutschland, UFA, RTL Radio Deutschland, Penguin Random House Verlagsgruppe and the music company BMG inspire millions of people in Germany with their creative content every day.

Bertelsmann Content Alliance

Inspiring Millions with Creative Power

The Bertelsmann Content Alliance is an innovative and powerful partner for creative professionals. In Germany alone, Bertelsmann invests about €2 billion annually in creative content. Worldwide, the total is more than €5 billion. The Bertelsmann Content Alliance’s first collective venture was the formation of the Audio Alliance, which develops and produces podcasts and audio-on-demand offerings, and publishes new products exclusively on its own platform, Audio Now.