BMG and Suno, which describes itself as the leader in AI music creation tools, have announced a global alliance that establishes a strategic framework covering BMG’s recorded and music publishing repertoire. According to BMG, the deal is part of Suno’s upcoming launch of its first music model developed in partnership with the music industry. Together, the companies will develop entirely new music experiences that reimagine how artists and fans can connect, BMG said in a statement. The agreement ensures that BMG artists and songwriters who choose to participate have their rights protected and are compensated for their music, while also settling prior use of BMG recordings and publishing works.
‘Real choice’ for artists and songwriters
“We believe the future of music will be more participatory, creating entirely new ways for artists and fans to connect,” said Mikey Shulman, co-founder and CEO of Suno. “Building that future responsibly means working directly with the people who make music and the companies that represent them. Together with BMG, we can develop new experiences that give artists and songwriters real choice, generate new revenue, and make music a bigger part of people’s lives.”
‘Artists and songwriters at the center’
Celine Joshua, Executive Vice President, Global Marketing & Streaming at BMG, added: “The future of AI in music will be defined by whether artists and songwriters remain at the center of the opportunity and share in the value it creates. Choice is the guiding principle. This agreement establishes strong protections, clear economics, and new creative possibilities for artists and their fans. As we enter the era of creation, we look forward to shaping that future together with our creators and Suno.”
According to BMG, the partnership reflects the companies’ shared commitment to the responsible development of AI music tools. On August 6, Suno published its updated principles for building the future of music and announced a suite of safeguards intended to make Suno-generated music easier to identify and to help prevent the mass production and distribution of inauthentic or low-quality content. BMG said the principles will inform the new experiences developed through the BMG and Suno partnership.
