Mediengruppe RTL And Vodafone Expand Partnership

Mediengruppe RTL Deutschland and Vodafone will sustainably expand their partnership. The goal is to make the content of RTL Deutschland in streaming and linear TV available to the more than 13 million TV customers of Vodafone, as Mediengruppe RTL announced. The companies also agreed to jointly develop technological possibilities for playing out target-group oriented advertising and expanding the volume of custom-tailored individual offers for users. The customers of Giga TV, Vodafone’s TV and entertainment platform, will benefit from the sustainable cooperation through the possibility to access RTL Deutschland’s content at a considerably larger scale and for a longer period of time in the Giga TV media library. Additionally, the offer of RTL channels in Vodafone’s cable network will be unified nationwide. TV Now Premium, to be renamed RTL+, will be available from 2022 as an app on Giga TV. 

Popular RTL programs available for up to 30 days

“We continue to forge ahead with the rapid growth of our streaming offer TV Now (RTL+), the leader in Germany with more than two million customers, and aim to make our highly attractive and diversified content portfolio easily available to an increasing number of people,” says Bernd Reichart, CEO Mediengruppe RTL Deutschland. “For this purpose, we are investing in even more content, technology – and strong partnerships. Together with Vodafone, we will develop new TV offers and products and implement new technological possibilities for ad marketing that will also increasingly comply with the individual wishes of users.” Hannes Ametsreiter, CEO Vodafone Deutschland, comments: “As Germany’s biggest TV provider, we want to make the best and most popular content easily accessible to our customers via Giga TV. For this purpose, we rely on cooperations with strong partners such as Mediengruppe RTL to expand the offer for our TV customers. With the expanded media library and Mediengruppe RTL Deutschland’s most popular programs we clearly strengthen our entertainment offer. I very much look forward to the future results emerging from our partnership – our TV customers will benefit from them.”