RTL Deutschland and the German supermarket chain Edeka are combining their reach and capabilities to create a highly attractive customer experience. According to a joint statement, the goal is to connect shopping with entertainment and reward customer loyalty. Effective immediately, customers can receive one month of the “RTL+ Basic” plan free with their purchases in the Edeka app and then continue at a permanently discounted monthly price (50% off). During special promotional periods, the streaming service may even be available free of charge. A high-impact campaign, including a TV spot, showcases the benefit.
‘Another strategic milestone for RTL+’
“Our partnership with Edeka is another strategic milestone for RTL+,” said Stephan Schmitter, CEO of RTL Deutschland. “We are bringing our streaming offering to where millions of people go about their daily lives. The weekly grocery shop becomes a direct gateway to digital entertainment. For us, this is another logical step in the transformation from linear television to a strong, standalone streaming ecosystem. RTL+ stands for premium content, technology, and user-centricity, and we are now combining these strengths with Edeka’s extensive reach, market leadership, and close customer relationships.”
Markus Mosa, CEO of Edeka Zentrale Stiftung, said: “Shopping is part of everyday life for millions of people. This is exactly where we are partnering with RTL+ to connect the weekly grocery shop with real added value for our customers. Our Edeka app is central to this, and we are developing it further through this partnership. Ultimately, two strong brands are combining to intelligently link retail and entertainment and enrich our customers’ daily lives with an attractive offering.”
How shopping unlocks a streaming subscription
Registered users of the Edeka app receive one free month of “RTL+ Basic” with purchases of €25 or more. After that, they can continue to save: if app users spend at least €1 per month at Edeka, they receive a 50% monthly discount on their “RTL+ Basic” plan (€2.99 instead of €5.99). During special promotional periods, discounts of up to 100% are available. Customers simply register with RTL+ via the Edeka app after their purchase to activate the offer. The campaign theme “Shop first, then stream” connects both worlds and makes the advantage immediately visible to consumers.
Two strong brands
With around 6,400 grocery stores and millions of customers every day, Edeka brings enormous reach to the partnership. RTL Deutschland, in turn, offers premium entertainment from a single source, with more than seven million subscribers to RTL+, spanning fiction, shows, and reality programming, as well as documentaries and exclusive originals. The accompanying campaign will be rolled out across all relevant Edeka and RTL channels, including TV, social media, in-store screens, flyers, and digital platforms.
