Bertelsmann Focuses on Use of AI in Video Production
- First Video Production Day in Berlin with around 400 participants and top-class external partners
- CFO Rolf Hellermann: “We want to use the rapidly growing opportunities opened up by AI as best as possible, and responsibly.”
In Berlin, 25 internal and external AI professionals will speak on the latest developments and possibilities of AI applications in video production. The event provides another opportunity for Bertelsmann to interact intensively with its AI partners, which include Adobe, Elevenlabs, Google, Nvidia, Open AI, Twelve Labs, and Runway. This inaugural Video Production Day is organized by the Bertelsmann AI Hub, which defines the focus of AI work across the Group and leverages synergies between the businesses.
Rolf Hellermann, Bertelsmann CFO, Chairman of the Tech & Data Advisory Board, and host of the conference, commented: “Artificial intelligence holds enormous potential for Bertelsmann, which we are identifying and leveraging across all our businesses. We are using AI not only to drive efficiency, but also to foster innovation and creativity. That is why it is so important that our international content businesses network closely with each other and with our tech partners from around the world, as we are doing here today in Berlin, so that they can use the rapidly growing opportunities opened up by AI as best as possible, and responsibly. This is particularly relevant in video production, which is the focus of this summit.”
The one-day conference at the Bertelsmann Unter den Linden 1 in Berlin will focus on the use of AI in the conception and creation of new content, in the production and post-production of video content, and finally, in content marketing. AI case studies and possible applications will be presented by managers from Bertelsmann businesses including RTL Deutschland, the video production company Fremantle, and the French Groupe M6, as well as by partners with whom Bertelsmann is continuously developing the use of AI.
About Bertelsmann
Bertelsmann is a media, services, and education company with around 75,000 employees that operates in some 50 countries around the world. It includes the entertainment group RTL Group, the trade book publisher Penguin Random House, the music company BMG, the services provider Arvato Group, Bertelsmann Marketing Services, the Bertelsmann Education Group and Bertelsmann Investments, an international network of funds. The company generated revenues of €19 billion in the 2024 financial year. Bertelsmann stands for creativity and entrepreneurship. This combination promotes first-class media content and innovative service solutions that inspire customers around the world.
Contact
Markus Harbaum
Head of Communications Content Team
Phone: +49 (0) 5241 80 2466
