Content Alliance: ‘Together Against Corona’
“Gemeinsam gegen Corona” (Together Against Corona): with this declaration, the companies of the Bertelsmann Content Alliance in Germany collectively support the fight against the spread of the novel corona virus. Across all media genres, they are providing information about the latest developments and also focusing on service topics and actions that are being taken as well as tips for improving the current situation.
With the declaration “Gemeinsam gegen Corona” – “Together Against Corona” – the companies of the Bertelsmann Content Alliance in Germany are collectively supporting the fight against the spread of the novel corona virus. Across all media genres, they are providing information about the latest developments and also focusing on service topics and actions that are being taken as well as tips for improving the current situation.
"With our media, we reach nearly the entire population in Germany and therefore consider it our duty to make a contribution, to provide accurate information and to present possibilities for solidarity through our initiative."
Julia Jäkel, Chairwoman of the Bertelsmann Content Alliance Board
The channels of Mediengruppe RTL Deutschland have been airing an advert with health tips since last Friday and have added numerous specials to their programming. Various holdings of RTL Radio Deutschland are supporting the campaign, led by Antenne Niedersachsen with the “Gemeinsam gegen Corona” ad spot in which celebrities report about their own experiences and call on people to apply protective measures against the virus. The RTL Radio Center Berlin is launching a 24-hour information channel about the corona virus. “Corona aktuell” has been broadcasting the latest news about the virus and interviews with experts around the clock since Wednesday. The Audio Alliance is producing two daily podcasts: in “Wir und Corona”, “Stern” editor Florian Güßgen provides information about the current situation in the evenings, interviews important thinkers and decision makers in Germany, as well as people who are especially committed to a constructive management of this crisis. In “Geolino Spezial – Gemeinsam gegen Corona”, the editors of the G+J children’s magazine “Geolino” together with the Audio Alliance prepare the topic in a way that is suitable for children and help maintain an overview. G+J’s “Stern” magazine dedicates its reporting to especially remarkable and unifying projects in the fight against corona. Next Monday, a “Stern” special will be published, including everything worth knowing about corona, its cause, history of development and spread. The content is prepared in close cooperation with the editorial teams of “Stern”, “Geo” and “Capital”, all of which are published by Gruner + Jahr.