Opera Meets New Media

Collage of a historical portrait and a version that was colorized by AI

Puccini, Ricordi and the Rise of the Modern Entertainment Industry

Giacomo Puccini is one of the most famous classical composers of the last century, and perhaps one of the first artists to be marketed internationally. The exhibition presented by Bertelsmann showcases Giacomo Puccini’s impressive oeuvre – and brings his work into our time.

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Opening of the Puccini Exhibition in Gütersloh

Bertelsmann Chairman and CEO Thomas Rabe and Mayor Matthias Trepper officially opened the internationally acclaimed exhibition “Opera Meets New Media – Puccini, Ricordi, and the Rise of the Modern Entertainment Industry” at Theater Gütersloh this afternoon in the presence of about 100 guests from local political, business, cultural, and social circles.

Opera Meets New Media

Giacomo Puccini is one of the most famous classical composers of the last century, and perhaps one of the first artists to be marketed internationally like a present-day celebrity.