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Strategy

New technologies and data will play a key role in shaping Bertelsmann's business in the future. Bertelsmann has therefore set itself the goal of becoming a technological leader in media, services and education through applications in the areas of cloud, data and artificial intelligence. For this, forces, resources and expertise are being pooled across the Group. The Tech & Data Agenda, which serves as a general guideline for Bertelsmann's development in the areas of cloud, data and artificial intelligence, also plays an important role here.
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Screenshot from an online meeting of the Tech & Data Advisory Board

Tech & Data Advisory Board

The Tech & Data Advisory Board is made up of representatives from Bertelsmann's eight divisions. It combines operational responsibility and specialist knowledge. The participants meet regularly to exchange views on relevant Tech & Data topics, prioritize tasks and implement projects together. Within the Group, this leads to greater transparency, exchange and coordination, as well as better prioritization and project implementation.

Diagram with four columns (People, Platforms, Partnerships, and Politics)

The Four Pillars of the T&D Alliance

The Tech & Data Alliance focuses on the areas of ”People,” ”Platforms,” ”Partnerships” and ”Politics”. For “People”, Bertelsmann promotes the education and training of employees in the fields of technology and data. The company also wants to connect experts and promote exchange in various communities. ”Platforms” deals with platform-based approaches focusing on the exchange of technological solutions and data within the Group. For ”Partnerships”, possible partnerships that can support and promote the Tech & Data initiatives at Bertelsmann are being evaluated. ”Politics” deals with regulatory challenges and developments in the area of geo-tech policy at national, European and global level.

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Portrait of Markus Harbaum

Markus Harbaum

Head of Communications Content Team