The news channel NTV is expanding its use of artificial intelligence in day-to-day editorial work. The new podcast “NTV Wirtschaft,” launched yesterday, introduces an innovative audio format that creates new content based on journalistically vetted material from the NTV newsroom.
From Monday to Friday, “NTV Wirtschaft” offers a concise ten-minute overview of the day’s most important business news. Each episode is based on current reports and articles from ntv.de, with AI supporting the production of the daily podcast scripts.
‘Innovation and journalistic integrity are not a contradiction’
As usual, topic selection and editorial responsibility remain firmly in the hands of NTV’s journalists. AI is used in the production process, ensuring that the content is presented and voiced in an efficient, clear, and contemporary way. Each episode is clearly labeled as AI-generated, both in the audio and in the accompanying text, to ensure transparency.
“Our new business podcast shows that innovation and journalistic integrity are not a contradiction – quite the opposite. ‘NTV Wirtschaft’ brings the two together and opens new ways to make our news quickly available across all platforms,” says Susanne Althoff, Deputy Editor-in-Chief and Head of Business at NTV.
NTV says the initiative shows how AI can boost efficiency while keeping journalistic quality and careful research front and center, fully in line with the NTV brand. At the same time, every news item at NTV still begins and ends with a human.
