Bertelsmann will provide €50,000 a year over the next few years to fund the qualified training of data analysts at the Hamburg Media School. “To be successful long term, we need employees who have had first-class training,” explains Chief HR Officer Immanuel Hermreck. “The Hamburg Media School is synonymous with excellent media education in Germany and is a natural partner for us as a media company.”
Bertelsmann is supporting the Hamburg Media School (HMS) as a sponsor. The Group will provide the HMS with €50,000 a year in the years ahead to expand its training offer. The new grant is aimed at providing qualified training for data analysts.
Immanuel Hermreck, HR Director at Bertelsmann, says: “Bertelsmann offers first-class media products and innovative service solutions that inspire customers around the world. In order to be successful in the long term we need first-class trained employees. The Hamburg Media School stands for excellent media education in Germany and is a natural partner for us as a media company, which is why we are delighted to support the HMS in expanding its practice-oriented training offer in the area of data analysis and promoting up-and-coming media industry talent.”
“We are delighted to have Bertelsmann at our side as a partner to help us establish and expand our Media Management MBA specialization in the field of data and business analytics,” says Armin Rott, head of the Media Management program and Scientific Director of the HMS. “We are already working very successfully with big data in our research. Thanks to Bertelsmann’s support, our students will be dealing more intensively with big data analysis methods and the associated marketing opportunities from now on. Given the great need on the part of businesses, this is a promising investment for all concerned.”
Katharina Schaefer, Managing Director of the HMS, is also pleased by Bertelsmann’s commitment and the associated recognition and support: “The special thing about studying at the Hamburg Media School is the integration into real-life practice, which facilitates innovative and industry-boosting thinking. The growing group of sponsors allows us to sustainably secure the quality of teaching and the special practical relevance at the HMS. Having been able to convince Bertelsmann of our concept is a great endorsement for us.”
The Hamburg Media School is a public-private partnership between the Free and Hanseatic City of Hamburg, the University of Hamburg, the College of Fine Arts, and numerous national and international partners from the media industry. Besides Bertelsmann, other high-profile publishing and media companies such as Axel Springer, Die Zeit, ZDF, NDR, Spiegel Verlag, Google, Xing, and Facebook are supporting members of the HMS.
