Annual Results Of Mediengruppe RTL Deutschland
Mediengruppe RTL Deutschland can look back on a successful TV year in 2016. Both the established shows and the new in-house productions were popular with viewers. With its free-to-air TV channels RTL, Vox, N-TV, RTL Nitro, Super RTL, RTL II and RTL Plus and the pay-TV channels RTL Crime, RTL Passion and RTL Living, the corporate group achieved a market share of 28.7 percent in the target group of 14 to 59 year-old viewers last year. In a year when the pubic channels broadcast the UEFA Euro and Olympic Games, Mediengruppe RTL was able to improve its market share year-on-year (2015: 28.4 percent) and score with creative in-house productions such as “Duell der Brüder” and established shows including “Let’s Dance”, “Die Höhle der Löwen” and “Sing meinen Song”. The group increased its lead over its competitor Pro Sieben Sat. 1 (25.3 percent) and underscored its position as market leader in the target group of viewers aged 14 to 59.
RTL achieved an annual market share of 11.9 percent in the 14 to 59 year-old target group, ahead of Sat. 1 (8.7 percent), ZDF (8.6 percent), ARD (8.4 percent), Pro Sieben (7.9 percent), Vox (6.8 percent), Kabel eins (5.0 percent) and RTL II (4.9 percent). RTL Nitro and Super RTL each report a market share of 1.7 percent in the target group, and N-TV achieved a 1.1 percent market share. The two new free-to-air TV channels experienced good development: RTL Plus, which went on the air in the beginning of June 2016, achieved an average market share of 0.4 percent and advanced to become the most successful new channel launch in the past few years. The newly launched time shift channel Toggo Plus, which broadcasts the children’s programming of its big sister channel with a one hour time shift, proved a good addition to the Super RTL programming with its own children’s primetime.
Summed up, television usage in Germany remained at a constant high in Germany in 2016. The daily viewing time amounted to 223 minutes with regard to the total viewership (2015: 223 minutes) and 203 minutes in the 14 to 59 target group (2015: 203 minutes). In addition to the strong linear TV usage, the video content of Mediengruppe RTL set a new record online in 2016 with 1.2 billion video views and was once again among the most-used professionally produced content on the German language Internet. According to AGOF, up to 29.56 million unique users older than 14 and 29.7 million fans on Facebook used the digital offers of Mediengruppe RTL in 2016. With the launch of the new video-on-demand offer TV Now in the beginning of March, Mediengruppe RTL bundled the content of all free-to-air TV channels under a single umbrella brand. The platform provides TV shows for catch-up viewing in full length and the live streams of all channels.