How can business success be achieved in diverse cultures such as Brazil, China and India? Talking to Shobhna Mohn, Executive Vice President of Growth Regions, and Annabelle Yu Long, CEO of Bertelsmann China Corporate Center (CCC), Founding & Managing Partner of Bertelsmann Asia Investments (BAI) and member of the Bertelsmann Group Management Committee, sheds some light on Bertelsmann's business activities in the growth regions.
"Embracing cultural diversity frees innovation and leads to more growth for our companies and improved collaboration between people. In our increasingly globalized markets, cultural diversity will become an even more important competitive factor."
Liz Mohn, Vice Chairwoman of the Executive Board, Bertelsmann Stiftung, Chairwoman of the Board, Bertelsmann Verwaltungsgesellschaft mbH
Bertelsmann employs around 116.000 people in over 50 countries. To successfully expand the global activities of our businesses, Bertelsmann has to gain new markets and customers for our products and services. That is why we promote mobility and internal exchange at all levels of the Group. We are convinced that our executives will lead the Bertelsmann Group successfully having gained experience in different countries, divisions and functions.