Stakeholder Dialog

Stakeholder Dialog at Bertelsmann

Every day, Bertelsmann reaches more than one billion people worldwide with its content, brands, and formats. This brings the company into contact with a wide range of external stakeholders, such as potential employees or B2B customers. Dialog with stakeholders is an important part of the strategic development of CR at Bertelsmann.

For this reason, the Group regularly conducts relevance analyses. The most recent relevance analysis involved personal interviews with more than 150 people, i.e. representatives of all major external stakeholder groups as well as of Bertelsmann’s executives and works councils were surveyed on their assessment of 21 selected CR topics. The external stakeholders gave their assessment of how Bertelsmann’s business activities impact these CR topics, while the executives and works councils assessed their relevance for the businesses. The validity of the Bertelsmann CR Relevance Matrix was confirmed by the CR Council in 2019.

List of material topics

Relevant CR topics