Stakeholder Dialog at Bertelsmann
Every day, Bertelsmann reaches more than one billion people worldwide with its content, brands, and formats. This brings the company into contact with a wide range of external stakeholders, such as potential employees or B2B customers. Dialog with stakeholders is an important part of the strategic development of CR at Bertelsmann.
For this reason, the Group regularly conducts relevance analyses. In its most recent analysis from 2017, Bertelsmann managers and works council members as well as more than 150 representatives of all major external stakeholder groups were surveyed on 21 selected CR topics. The external stakeholders gave their assessment of how Bertelsmann’s business activities impact these CR topics, while the executives and works councils assessed their relevance for the businesses.