PRH Verlagsgruppe Expands Digital Event Offers
Following the success of “#readntalk”, Penguin Random House Verlagsgruppe is expanding its digital event offers. “#LifeLessons” aims to set new standards with top-caliber authors from the German publishers’ guide book and counselling segment. The program addresses bookstores, adult education centers and municipal libraries, among others.
Following the enormous success of the online event “#readntalk” with more than 600 individual events and three seasons, Penguin Random House Verlagsgruppe is now launching another digital event program: “#LifeLessons” aims to set new standards with top-caliber authors from the guide book and counselling segment of the publishers Heyne, Kailash and Kösel, as Penguin Random House Verlagsgruppe announced. Hosted by culture journalist and blogger Karla Paul (Buchkolumne.de), bestselling author Robert Betz, the duo Lars Amend, Rudolf Schenker, and radio host Bärbel Schäfer will present their new publications in one-hour livestreams. They will offer input about happy relationships, fulfillment of lifelong dreams and dealing with loneliness.
The format was developed by the event teams of the individual publishers in cooperation with the publishing group’s “Video Services” team and addresses bookstores, adult education centers, municipal libraries and culture institutes, which can integrate these talks as their own offer on their websites or social media channels for an administration fee. Additionally, they have the possibility to order signed book copies from the publisher.
“Expanding the close contact with customers”
“The guide book and counselling topics are especially successful on our digital channels,” said Britta Egetemeier, Publishing Manager at Penguin Random House Verlagsgruppe. “So, what could more obvious than to expand the digital event format offers precisely in this segment? In this way, we support our event partners at bookstores and other institutions in maintaining and expanding the close contact with their customers.”