‘Creative Responsibility’ At Penguin Random House UK
Subject: Environment, Society, Employees, Media & Services
Country: United Kingdom
Penguin Random House UK has published its 2018 Creative Responsibility Report. It centers on measures to promote creativity. The report focuses on progress made in the four key areas of reading, community, inclusion, and sustainability.
Penguin Random House UK has published its 2018 Creative Responsibility Report. It centers on measures to promote creativity. Among other things, the report looks at the progress made since 2016, when the publishing group announced its Creative Responsibility manifesto. The main aim of this manifesto is to use various measures to help close the creativity gap in the U.K. Penguin Random House UK says this gap prevents everyone from having the opportunity to realize their creative potential. Especially in view of the increasing use of artificial intelligence, it says creativity is an important factor for originality.
Penguin Random House UK’s new Creative Responsibility Report focuses on progress in the four key areas of reading, community, inclusion, and sustainability. It also summarizes other highlights of the group’s social commitment. These include a Puffin World of Stories pilot program to transform the libraries of 50 elementary schools by donating 25,000 new books and training 77 teachers. Penguin Random House UK publishers also provided 450 young people with a two-week work experience placement last year, 1,170 teenagers took part in a careers workshop, six authors discovered through the WriteNow talent initiative have had their books published by Penguin Random House UK, and 98.6% of the paper used for book printing now comes from FSC-certified sources.