Bertelsmann Education Group | Morrisville, 12/13/2019

Finding, Training and Retaining Certified Nursing Assistants with Straightaway

Subject: Society, Media & Services
Country: USA
Category: Project

Recruiting and retaining nursing assistants is a major challenge for long-term care providers in the United States. This is where the Bertelsmann company Straightaway enters the picture by offering solutions for attracting, training, and retaining nursing staff.

In the United States there are around 1.5 million Certified Nursing Assistants, without whom nurses would not be able to perform their duties. However, there is a major shortage of skilled workers in the industry, and on top of this, the nursing sector in particular has to contend with an above-average level of staff turnover, which is detrimental to the quality of nursing care. The United Nations also see the general provision of high-quality and affordable health services and the recruitment, training, and retention of health professionals as a major challenge of our time, and has included them in its 17 Sustainable Development Goals. Straightaway, an education and services company in the Bertelsmann Education Group, contributes to the achievement of this goal in the U.S. by supporting companies in attracting, training, onboarding, and ultimately retaining potential nursing assistants.

Recruiting, Training and Retaining: Straightaway accompanies organizations throughout the process

Straightaway starts with personnel management and helps to prevent future personnel bottle-necks. The company has developed software that companies can use to recruit personnel and train new nursing assistants. Straightaway helps them set up the certification training by providing state-approved training content and materials, organizing the practical training, and recruiting the trainers. The software also uses data analysis to show in which of its customer's care facilities personnel bottlenecks will occur today and in the near future, so that targeted recruitment activities can be initiated at an early stage. The offer is rounded off by a solution that aims to keep nursing assistants in the company for as long as possible once they have been recruited. This includes, for example, leadership training for senior nurses and a digital mentoring program for new employees. The idea is to reduce the high staff turnover in this area and thereby improve the overall quality of nursing care.

Bertelsmann supports the United Nations Sustainable Development Goals

With the 2030 Agenda adopted in 2015, the international community - under the auspices of the United Nations - committed itself to 17 global goals for a better future. The guiding principle of the 2030 Agenda is to enable a life in dignity for humans worldwide and at the same time to lastingly preserve the natural foundations of life. This includes economic, social, and ecological aspects. The 2030 Agenda underlines the shared responsibility of all stakeholders: politics, business, science, civil society – and every individual. As a member of the UN Global Compact, Bertelsmann supports the 2030 Agenda. Click here  to find out how.