To mark Europe Day on May 9, Bertelsmann’s Brussels office spotlighted Europe and the European idea. As part of the social media format “Global Voices,” Patrick Ager, Senior Director Government Relations in Bertelsmann Corporate Communications, takes viewers to Brussels – the political center of Europe. Together with the Global Public Affairs team, he represents the interests of Bertelsmann and RTL Group in their dealings with the institutions of the European Union.
Bertelsmann opened its own office in Brussels in 1993 as one of the first media companies to do so. Today, the office is still located in the heart of the European Quarter – in close proximity to the European Commission, the Council of the European Union, and the European Parliament. From there, Patrick Ager monitors political developments that shape the regulatory framework for the media and creative industries.
Europe’s rules shape the future
Around three-quarters of the regulations affecting Bertelsmann’s businesses originate at the European level. Topics like audiovisual media policy, film and content funding, copyright law, and new technologies, including AI regulation, are shaped in Brussels. “Especially in times of technological change, Europe is setting global standards,” Patrick Ager said. “For Bertelsmann, it is therefore crucial to be present where these rules are shaped – and to contribute our perspectives at an early stage.”
The Brussels office serves as an interface between Bertelsmann’s divisions and European decision-makers. Its role is to identify developments early on, prepare relevant information for the divisions, and contribute Bertelsmann’s expertise to political discussions.
Europe as a foundation for growth and collaboration
Every year on May 9, Europe Day commemorates the Schuman Declaration of 1950 and the beginnings of European integration. For Patrick Ager, the day is not only politically significant, but also personally meaningful. “Europe stands for peace, freedom of movement, and the opportunity to live, work, and build companies across borders,” he said. “These are achievements we often take for granted.”
Europe also plays a central role for Bertelsmann as an international media, services, and education company. With around 450 million citizens, the European Union is one of the world’s most important economic regions and provides a reliable framework for cross-border growth, investment, and creative innovation.
Strengthening creativity and innovation
Looking to the future, Patrick Ager hopes for a competitive Europe that protects creativity and promotes innovation. Companies like Bertelsmann can contribute by investing in talent, making European stories accessible to global audiences, and engaging in political discussions, he said.
Bringing international perspectives into focus
Since its launch in February, “Bertelsmann Global Voices” has regularly provided insights into international projects and viewpoints across the Group – from media and entertainment to logistics, education, and investments. The videos are published via Bertelsmann’s central social media channels and reach an international audience. Together, the clips shared across Bertelsmann’s social media channels have already generated more than two million views. More editions are already planned.
