26th ‘RTL-Spendenmarathon’ Raises €22.4 Million
The 26th “RTL-Spendenmarathon” ended with a new record on Friday evening. Within 24 hours, the telethon had raised €22,448,676 for children in need. Part of the donation sum comes from the fundraising campaigns that RTL Deutschland launched in the summer immediately following the flood disaster.
The 26th “RTL-Spendenmarathon” ended with a new record result. At 6:30 p.m. on Friday, the total donations were announced: €22,448,676 for children in need. “We are thrilled with the sensational record result of 22,448,676 euros from the 26th ‘RTL-Spendenmarathon’,” says Stephan Schäfer, Co-CEO RTL Deutschland and Chairman of the Board of the “Stiftung RTL - Wir helfen Kindern e.V.” “Our viewers have once again exceeded all expectations with their enormous willingness to give. I would like to sincerely thank everyone who contributed to this extraordinary amount - whether at home in front of the TV, on location in the studio, during the 24-hour challenge in the broadcasting center, and of course all our partners. How nice to feel so much solidarity and support. It means a lot to all of us in the team.”
Part of the donation sum comes from the fundraising campaigns launched by RTL Deutschland in the summer immediately following the flood disaster in western Germany. These funds were used to carry out numerous emergency aid measures immediately after the storms. Now, the sustainable reconstruction of daycare centers, among others, is also underway in the disaster areas. “Every euro donated by our viewers and partners goes to good use! Our key topics this year are the floods, Covid, help for critically ill children, and rescuing families in Afghanistan from the hunger and cold of the upcoming winter,” said RTL Charity Director Wolfram Kons after more than 24 hours on air. “The fact that this donation will enable us to effectively help so many children really has me overwhelmed. I thank you for every single euro and sincerely hope that all children will soon finally have happier normal lives.”