A Strong First Half For RTL Deutschland
The RTL family of channels grew its audience across all target demographics in the first half of the year compared with the same period last year. Together, the channels attracted 27.3 percent of their core target group of 14- to 59-year-olds – up 0.8 percentage points from the same period last year. High-quality fiction productions were just as popular with viewers and users as strong and innovative entertainment formats, top-class live sports, and the comprehensive news offerings related to the war in Ukraine.
RTL Deutschland’s family of channels had a strong first half of 2022: Together, RTL, Vox, NTV, Nitro, Super RTL, RTL Zwei, RTL up, and Vox up, as well as the pay-TV channels RTL Crime, RTL Living, RTL Passion, and Geo Television, attracted 27.3 percent of the core target demographic of 14- to 59-year-olds – up 0.8 percentage points from the same period last year. The channels’ market shares among 14- to 59-year-olds in detail: RTL: 9.5 percent (+0.1 percentage points), Vox: 6.2 percent (+0.1 percentage points), RTL Zwei: 3.8 percent (+- 0 percentage points), Nitro: 2.1 percent (+-0 percentage points), RTL up: 2.0 percent (+0.3 percentage points), Vox up: 0.6 percent (+0.2 percentage points), Super RTL: 1.3 percent (-0.1 percentage points), NTV: 1.5 percent (+0.2 percentage points). Their lead over Pro Sieben Sat.1 stations grew to 4.9 percentage points in this target demographic. In the overall audience, RTL Deutschland’s stations together drew 22.2 percent of the market, up 0.9 percent from the prior-year period.
High-quality fiction productions were just as popular with viewers and users as strong and innovative entertainment formats, premium live sports, and comprehensive information on the war in Ukraine. The most successful broadcast of the first half was the European Cup final between Eintracht Frankfurt and Glasgow Rangers on May 18, which peaked at 10.24 million viewers.
