Ad Alliance Welcomes Media Impact As New Partner
Ad Alliance, the community of advertising marketers IP Deutschland, G+J EMS, Smartclip, and Spiegel Media, has won Media Impact as a digital marketing partner. Media Impact is Axel Springer and Funke Mediengruppe’s joint marketing organization. This brings digital brands including “Bild,” “Welt,” “Auto Bild,” and “Rolling Stone” to Ad Alliance.
Since the beginning of 2017, the advertising marketers of Mediengruppe RTL Deutschland (IP Deutschland) and Gruner + Jahr (G+J EMS) have collaborated closely as part of Ad Alliance, with Smartclip and Spiegel Media joining the alliance a bit later. Since then, Ad Alliance’s media portfolio reaches practically the entire German population, with TV channels such as RTL, Vox, and N-TV, magazines like “Stern,” “Brigitte,” and “Gala,” as well as digital offerings. The new partner will strengthen Ad Alliance’s digital range in particular: from the 2020 marketing year, Ad Alliance will market Media Impact’s digital media brands as well. The marketing association offers advertisers and agencies high-reach media presences and develops cross-media solutions as well as innovative advertising products.
From now on, the Ad Alliance portfolio comprises seven TV brands, 91 print brands, and 110 digital brands – 38 of them through the collaboration with Media Impact – as well as the Audio Alliance offering. Media Impact’s strong digital brands, including “Bild,” “Welt,” “Auto Bild,” “Computer Bild,” “Sport Bild,” “Musikexpress,” “Rolling Stone,” “Business Insider,” “Transfermarkt,” Idealo, and hoerzu.de, will considerably broaden the digital portfolio in terms of content, making it even more relevant for advertising customers.