DK Announces ‘Trees for Careers’ Environmental Initiative
DK has announced the “Trees for Careers” initiative. In order to support reforestation around the world, the nonfiction publisher will plant a tree for every new colleague who joins the company and for every colleague who reaches a career milestone. For this purpose, DK has partnered with the nonprofit organization One Tree Planted.
Every new person joining DK, as well as colleagues who have been working for the publisher for some time and reach a career milestone, will now also contribute to protecting the environment. In the future, the nonfiction publisher will plant a tree for each new employee under the slogan “Trees for Careers” – and for each colleagues who reaches a special career milestone of 5, 10, 15, 20, 25, 30 and 35 years of service, a corresponding number of trees for those year will be planted. In order to realize the project, DK has partnered with the environmental nonprofit organization One Tree Planted. The goal is to plant more than a thousand trees per year, which will consume around 25,000 kilograms of CO2 every year.
Shaun Hodgkinson, Chief Operating Officer at DK, said: “As part of Our Green Pledge and to help us achieve our 2030 climate neutral goal we are pleased to launch ‘Trees for Careers’. As a global business, it is fitting to partner with One Tree Planted, who are on a mission of global reforestation. We are committed to taking positive action at DK towards a sustainable future.” Diana Chaplin, Canopy Director at One Tree Planted, said: “We are honored to support DK by planting trees for the staff community. As fans of the many nature-themed educational titles created by DK over the years, it’s a great pleasure to know that now we can create a positive social and environmental impact together through reforestation around the world.”
Not only is the Penguin Random House publisher DK pursuing the goal of becoming climate-neutral by 2030, but the Bertelsmann Group as a whole has also set itself this goal. Bertelsmann is planning to reduce greenhouse emissions by 50 percent, save more than 500,000 tons of CO2, change over to 100 percent green power, and offset the remaining emissions.
