French Streaming Platform Salto Goes Live
The French streaming platform Salto launched. The joint venture between the major networks M6, TF1, and France Télévisions offers future subscribers more than 10,000 hours of programming, plus access to the programs of the country’s main TV channels.
It is France’s answer to Netflix, Amazon Prime, and Disney+. After more than two years of preparation, the streaming platform Salto, the ambitious joint project of the three main French networks M6, TF1, and France Télévisions, launches tomorrow. Viewers will have access to more than 10,000 hours of programming in a wide variety of genres, spanning information and news, sports, entertainment, shows for young audiences, French movies, U.S. series and documentaries. Salto also offers streaming access to the programs of the main French TV channels, and the promise of exclusive previews.
For example, soap fans will be able to preview the next two episodes of various popular French soaps exclusively via Salto. Fans of U.S. series will be able to watch new seasons of hits like “Fargo” or “Manifest” in the original version on Salto the day after they are first broadcast in the United States. And Salto promises viewers a host of exciting TV highlights from other countries such as Canada, Spain, Switzerland, Belgium, Scandinavia, and Israel, in addition to French and U.S. formats. Salto says another difference to the major U.S. streaming providers is that it primarily uses editorial teams who are deeply familiar with the content, rather than algorithms, to provide program recommendations for viewers. Also, families can request program recommendations to match their star sign or current mood.
“Salto is going live to meet the new expectations of the public, and offers its audience the content that moves them most,” says Thomas Follin, General Director of Salto. “There is a strong demand from French audiences for a bigger streaming offer that takes a more diversified, more popular approach, and for TV programs free from the constraints of a program schedule; for a new offer that unites viewers and that they can identify with.”
