Groupe M6 Makes Significant Gains In Primetime
The French media group ended the 2021/22 TV season with market shares of 13.9 percent of the total audience and 22.4 percent in its target demographic. It did particularly well after 9:10 p.m., the most important broadcast slot of the day.
Groupe M6 recently revealed the highlights of the upcoming TV season. Now it has presented the results for the 2021/22 season, which is coming to an end – and they are good. In the past TV year – which always runs from summer to summer – the French media group’s channels together attracted 13.9 percent of France’s total TV audience over the age of four. In the target demographic of housewives under 50, which is the main focus of advertisers in France, the Group achieved a share of 22.4 percent. Groupe M6 proved particularly strong in evening primetime, where it scored market shares of 17 and 27.1 percent, respectively.
Once again, the most important contributor to these successful results was M6. The group’s flagship channel achieved a market share of 8.8 percent among all viewers and 14.5 percent in the target demographic, with the latter actually rising to 19.6 percent in prime time, the channel’s best result in ten years. In absolute terms, M6 averaged 2.4 million viewers per evening between 9.10 p.m. and 11.00 p.m.
Its most popular formats, with market shares above 30 percent in the target demographic, included “Mariés au premier regard” (33 percent) and, once again, “L’amour est dans le pré” (32 percent). Programs that attracted more than 20 percent of the target demographic included “Top Chef” and “Pékin Expres,” with 26 percent each, as well as “Le meilleur pâtissier” with 28 percent and “La France a un incroyable talent” with 27 percent. Several entertainment and information magazine shows, including “Cauchemar en cuisine,” also exceeded the 20-percent mark. Last season’s soccer broadcasts attracted between 3.2 and 8.1 million viewers each. The top event here was the match between Spain and France in the new Nations League.
In the past season, digital station W9 attracted 2.4 percent of France’s total audience, and 3.5 percent in its target demographic. In primetime, these figures climbed to 3.0 and 3.7 percent, respectively, marking the channel’s best results of the past four years. In addition to soccer, long-running hits like “Les Marseillais” and “Apprentis aventuriers” generated high audience ratings.
The family channel 6ter reached 1.6 percent of France’s total audience. At the same time, it recorded its best market share in the advertisers’ preferred target audience since it began broadcasting, at 2.7 percent. The children’s channel Gulli, meanwhile, contributed market shares of 1.1 percent among the total audience over the age of 4, and 1.7 percent in the target demographic. The channels’ success was further boosted by six million users of the online video platform 6play. The time spent on 6play by users increased by 44 percent year-on-year.