News | Arvato | Baden-Baden, 10/04/2022

Riverty Launches

The financial service provider Arvato Financial Solutions starts operations today under its new brand name Riverty. Riverty will also replace all sub-brands such as Paigo, AfterPay and Aqount. The company offers clients and consumers all products and services along the financial value chain. “Re-branding into Riverty is the most visible step in our ongoing transformation to express our ambition of becoming a truly human-centric FinTech”, says Riverty CEO Jan Altersten.

Bertelsmann’s financial service provider, formerly known as Arvato Financial Solutions, starts operations today under its new brand name. As the company announced, “Riverty, innovation driver and thought leader for seamless, flexible and smart financial services, will replace the brand Arvato Financial Solutions as well as all sub-brands such as Paigo, AfterPay and Aqount.” With its more than 5,000 employees in 13 countries, the company now operates under a single brand and offers its clients and consumers all products and services along the financial value chain. “After decades of experience in different industries and sectors, today's launch is a crucial milestone for us,” says Riverty CEO Jan Altersten. “For the first time in our corporate history, we are presenting our services using a unified brand. Re-branding into Riverty is the most visible step in our ongoing transformation to express our ambition of becoming a truly human-centric FinTech.”

The brand name Riverty – a combination of River and liberty – symbolizes a naturally managed financial flow that guides companies and consumers through the uncertainties and challenges of daily life, the company announced. The brand values trust, inclusiveness, consciousness and financial sustainability reflect Riverty’s market offering and future aspirations. The launch of the new brand is accompanied by a comprehensive cross-media marketing campaign.

“A new era of economic freedom”

Based on trustworthy relationships, Riverty supports individuals, businesses and societies with easy access payment products and takes accountability and responsibility for the full transactional value chain. Riverty’s products provide consumers with a transparent overview of their finances, and tailored tools to enable individuals to make smart purchase decisions that meet their budgets and financial needs. This is how the company enhances its customers’ brand experience beyond payment in order to support sustainable business. The company's mission for the future is to work with its customers, partners and clients to create the next generation of financial services. These include consumer services around easy payments everywhere, transaction-based consumer financing, financial transparency and education, as well as debt recovery, according to the company. 

“What we have launched today is a FinTech brand with strong ambitions for the future,” says Altersten. “We want to drive innovation by leveraging financial technologies, data and process optimization not only to foster growth but to also positively contribute to a sustainable economy. Our goal is to promote trade whilst actively including people in the economic cycle through financial technology for a new era of economic freedom.”