RTL Ad Alliance To Market TV And Digital Advertising Inventory Of France Télévisions
RTL Group’s international advertising sales house expands its portfolio with premium media content.
RTL Ad Alliance, the international advertising sales house of RTL Group, is strengthening its offering through a new partnership with France TV Publicité, the advertising sales company of France Télévisions. Under the exclusive agreement, RTL Ad Alliance will represent the broadcaster’s TV and digital advertising inventory across much of Europe and in selected international territories. By joining the RTL Ad Alliance portfolio, advertisers and media agencies gain access to France Télévisions’ premium media content in key European and international markets, the RTL Group company announced.
France Télévisions reports that it reaches more than 90 percent of France’s population each month through its seven TV channels, its free streaming service, and its digital platforms. The collaboration is designed to strengthen France TV Publicité’s presence in international markets, while enabling the company to retain full commercial and strategic control of its content.
‘A Distinctive Total Portfolio’
“We are proud to welcome such an iconic player as France Télévisions to our portfolio,” says Stéphane Coruble, CEO of RTL Ad Alliance. “In a European market where alliances are essential to offer robust, high-quality alternatives to global platforms, this collaboration perfectly embodies our vision. Together we will create an even more attractive French video offering for international advertisers. With the complementarity between the public broadcaster France Télévisions and the commercial Groupe M6, RTL Ad Alliance offers a distinctive total video portfolio that spans all audiences, contexts and formats.”
Marianne Siproudhis, Managing Director of France TV Publicité, adds: “By choosing a powerful international player such as RTL Ad Alliance, we are pursuing our desire to strengthen the access to our advertising inventory on European and international markets, with a partner renowned for its network and operational efficiency. This partnership allows us to offer international advertisers a simplified, high-performance solution that meets the standards of quality, reliability and accountability that guide our actions.”
RTL Ad Alliance says it offers its international advertising clients “a unified, measurable and secure environment with high-quality inventory from European partners” such as RTL Deutschland in Germany, Groupe M6 in France, Atresmedia in Spain, ITV in the United Kingdom, Rai in Italy, and DPG Media in the Netherlands and Belgium.
