RTL Group Combines United Screens, Divimove, And RTL MCN
RTL Group is combining its digital video business in the Nordics (United Screens) with Divimove, RTL Group’s Berlin-based digital video company. The Group also plans to integrate the Dutch RTL MCN into the combined entity. The combination will turn Divimove into Europe’s leading digital studio and home for digital content creators – representing more than 1,000 talents in nine European countries that currently generate 3.2 billion online video views per month.
Tobias Schiwek will continue to serve as CEO of Divimove and will also lead the integration process of Divimove, United Screens and RTL MCN. In his enlarged responsibility, Tobias Schiwek will report to RTL Group’s Executive Committee, effective immediately. Natalie Tideström Heidmark will continue to serve as CEO of United Screens, reporting to Tobias Schiwek. RTL Group’s Executive Committee has also approved a growth plan to significantly expand Divimove’s capabilities in the areas of talent management, production of short-form video content, advertising sales and technology/data. Driven by the planned investments, the combined company’s revenue is expected to double to more than €100 million by 2022.
Significant reach among young audiences
Thomas Rabe, CEO of RTL Group, says: “RTL Group’s digital video businesses have built significant reach among young audiences which are highly sought after by advertisers. We have now defined a new structure and strategy to convert the rapid growth in short-form video consumption into a profitable business: we are bundling our strengths into one company with a hands-on management team, we are investing in talent, creativity and technology – and we are bringing cooperation within our Group to the next level. Thus, Divimove will also work closely with BMG and the Bertelsmann Content Alliance in Germany.”
Over the past three months, Divimove, RTL Group’s major broadcasting families, and Fremantle have jointly developed numerous cooperation projects in the following areas:
- Advertising sales: In Germany, Ad Alliance will offer Divimove as a one-stop-solution for branded content campaigns. Most recently, Ad Alliance and Divimove jointly developed such a campaign for Durex, exclusively aired on the streaming service TV Now.
- Talent management: Divimove will offer its creators partnerships with RTL broadcasters and Fremantle productions to expand their presence beyond the social media ecosystem. At the same time, the combined entity will also give established TV stars the opportunity to boost their social media presence and build their own personal brand.
- Content production: Divimove will produce digital pilots, spin-offs and brand extensions of TV formats, positioning the combined entity as RTL Group’s most innovative digital studio and testing ground for new concepts.