In Germany alone, Bertelsmann invests about €2 billion a year in its creative content. Globally, the figure exceeds €5 billion. Whether it’s RTL Group or Penguin Random House, Gruner + Jahr or BMG, each of the Group’s four major content divisions is a creative powerhouse in itself. Together, the four are unparalleled. In Germany they pooled and coordinated their strengths in the Bertelsmann Content Alliance in 2019. Similar content alliances will be launched in France and the United Kingdom in 2020. And partnerships with third parties such as Salto in France and Loves TV in Spain – the joint streaming platforms of the respective national TV leaders – are also part of the strategy, with Groupe M6 and Atresmedia, respectively, playing leading roles.