RTL Deutschland, UFA, RTL Radio Deutschland, Penguin Random House Verlagsgruppe and the music company BMG inspire millions of people in Germany with their creative content every day. Together, they form the Bertelsmann Content Alliance. With the Alliance, Bertelsmann creates new formats and unique marketing opportunities.
This makes the Bertelsmann Content Alliance an innovative and powerful partner for all creative professionals. In Germany alone, Bertelsmann invests about €2 billion annually in creative content. Worldwide, the total is more than €5 billion. The Bertelsmann Content Alliance’s first collective venture was the formation of the Audio Alliance, which develops and produces podcasts and audio-on-demand offerings, and publishes new products exclusively on its own platform, Audio Now.