Bertelsmann Content Alliance Climate Campaign Has An Impact
Subject: Environment
Country: Germany
Category: Project
Under the slogan “Packen wir’s an!” (Let’s Tackle It!) , Mediengruppe RTL, UFA, RTL Radio, Verlagsgruppe Random House, and Gruner + Jahr put various aspects of environmental and climate protection at the top of the agenda throughout September. Mediengruppe RTL focused on the topics of plastic waste avoidance, environmental protection, and sustainability and organized a campaign week that was visible across all its channels and platforms as well as those of the other Bertelsmann Content Alliance partners. As a representative study shows, the campaign was noticed by almost half of Germans German aged 14 and over. One in ten people even say that the sustainability week caught their attention a lot. About three quarters of respondents who saw, read or heard articles or posts as part of the campaign said they became aware that “we must live more consciously in future.” 76 percent are also aware of their own responsibility and want to try to buy more consciously in future. Almost 40 percent received good suggestions and tips from the various articles on how they can contribute to environmental protection and avoid waste.
Stephan Schäfer, Chief Content Officer at Mediengruppe RTL and Chief Product Officer at Gruner + Jahr, says: “‘Sustained sustainability’ would be a good way to sum up our climate campaign can be summarized. I’m especially proud that, together with our partners in the Bertelsmann Content Alliance, we were able to make not only the campaign week possible, but an entire month of climate protection. We have enormous reach that we intend to use. This is the only way we can make a difference, and if you look at the survey results, we have achieved exactly that. We will continue to use our channels, platforms, and offerings together to ‘tackle’ issues in many areas.”
