Acting strategically means focusing your efforts. At Bertelsmann, we seek to get involved and evolve sustainably especially wherever our value creation comes into contact with our stakeholders’ expectations. Bertelsmann and its divisions engage in a multifaceted exchange with various stakeholder groups. This dialog, along with a comprehensive issues and risk management system, as well as external ratings and rankings that rate our business activities, help us to continually gauge and review the purposefulness of our efforts. In addition, in a survey of internal stakeholders in 2014, we asked about the social and ecological issues that are especially relevant for Bertelsmann and its divisions. Twelve social and environmental topics with more than 30 subtopics were presented to over 130 executives and employee representatives from around the world to rate on a four-point scale. Their relevance for the business was surveyed in the categories of risk potential, direct financial impact, efficiency and optimization potential, differentiation and growth potential, and future orientation. Stakeholder relevance was assessed in terms of employees, customers, and optionally other stakeholders. Seven topics were identified as especially relevant: education, press freedom, fair working conditions, protection of media users and customers, education, diversity, health and eco-efficiency.