Vox Among Germany’s Top 3 Commercial Channels
In February, Vox made its debut among the Top 3 German private channels in the 14-49-year-old target group. The successful launch of shows and new seasons during primetime was key in enabling Vox to join Germany’s leading TV channels in this target group. The channel has held third place since 2016 with regard to the total viewership.
The Cologne based TV channel Vox has concluded February with an audience share of 7.1 percent in the 14-49-year-old target group. With this excellent result, Vox has gained 0.9 percentage points compared to January, and 0.4 percentage points year-on-year and made its debut among the Top 3 German private channels in this target group in the monthly ranking. With an audience share of 6.4 percent in the 14-59-year-old target group, Vox was also able to improve compared with January 2021 (5.7 percent) and year-on-year (February 2020: 6.2 percent). This also applies to viewers in the 3+ age group, where Vox once again secured third place among the private channels with 4.6 percent audience share (January 2021: 4.3 percent, February 2020: 4.5 percent); the channel has held this position since 2016 with regard to the total viewership in this target group.
Reward for hard work
Vox Managing Director Sascha Schwingel is pleased: “The fact that we made it among the Top 3 of the private channels for the first time in the 14-49-year-old target group is a real milestone for us. The entire Vox team and, above all, our chief editorial teams have worked hard for the past one and a half years to reach this goal. Of course, we will do our utmost to repeat this great success.” The strong February result is owed, among other things, to the successful launches of shows and new seasons during primetime, according to Vox. The new Vox show “Showtime of my Life – Stars gegen Krebs” on February 1-2 with 8.9 and 7.5 percent audience share respectively brought excellent ratings in the 14-49-year-old target group. Additionally, the two shows hosted by Guido Maria Kretschmer also generated a good deal of positive feedback on social media channels and motivated numerous viewers to do a cancer screening.
