The Arvato subsidiary Medienfabrik has launched a German online platform called Blicksta to accompany students at all types of secondary schools as they explore their professional and career options. Blicksta helps young people gain an overview of their professional options while also giving them an easy way to start shaping their future. Users can find out their professional interests and strengths in scientifically researched tests and see what training and degree programs they are particularly suited for. Orientation tests, the desired degree and the time remaining until graduation or completion generates individual results for the students to peruse. This includes portraits of individual professions; field reports by trainees and students; webinars and articles with helpful advice; and matching job listings at the partner companies – who would in turn be able to find appropriate junior staff and trainees in this way.
Blicksta is aimed at teens at all types of secondary schools from the age of 15 years – regardless of their academic performance. Blicksta’s offerings are also located in the domain where young people live their lives, namely mobile. And while in the past, young people have focused on a specific point in time to make a decision about their career, Blicksta accompanies them in various orientation phases over a long period of time.
"Today’s students find themselves in a veritable jungle of possibilities. Our aim is to reduce pressure and overwhelm, and get them excited about shaping their own future,” says Gero Hesse, initiator of Blicksta and member of the Medienfabrik management, who launched the platform together with partner companies and universities. “It works because by making Blicksta a mobile offering, we can be right in the middle of the students’ lives," adds Hesse.
Blicksta is a service offered by Medienfabrik’s Embrace division. Its founding partners include companies –Bertelsmann as well as Coca-Cola, German Bank, German Post DHL, German Telekom, Lidl and others – universities such as the Hamburg Bucerius Law School and WHU Otto Beisheim School of Management, and the Central Association of German Tradespeople.
